Services

We build your business into a brand. The goal of a brand is to be memorable in the eyes of the consumer so that they decide to patronize your business over the competition.

We understand your vision and what you want to achieve through branding. We research your business, and the services and products on offer. Analyse your competition and the targeted audience. Based on these studies we do brand competitive analysis, identify key goals for the brand and craft the brand’s vision, mission and values. Once a target audience is defined, we develop a unique value proposition.

The above study helps us determine the brand story, narrative and the message to be conveyed. Then we go ahead and identify the best channels for reaching out to the audience and achieving your goals. Based on the detailed research, we determine your brand strategy, the what, who, where and how of building your business into a brand.

A brand is living, breathing representation of your business. You need your audience to be able to identify your business wherever they come across it. This is where brand design and creation of brand assets come into play.

We identify the personality and character of your brand and represent it to your audience in the real and virtual world. How you look, smell, sound, taste and feel as a brand.

This includes designing your logo, packaging, website, stationery etc. We also go ahead and create your brand voice, mascots, brand colour palette and even sounds and jingles related to your brand.

Consistency is extremely important in building a brand and so we round off the brand design process with a brand guideline.

Publications play an extremely important role in conveying your brand’s story and building the narrative. However, the design of a publication determines whether someone picks it up to read or just passes by it.

Dear publishers, and corporates, we love creating designs which will engage your readers. We design magazines, books, book covers, corporate reports, eBooks and eZines.

Audiences understand visual content faster. Also, they retain the information longer. Hence the most efficient way to get your message across is visually.

However, and advertising or marketing campaign should be cohesive and interlinked. All elements of a campaign should talk in unison and present a combined narrative.

We not only conceptualise and design campaigns for overcoming various challenges and reaching various goals; but also create digital and legacy assets to run the campaigns which include:

Print: Adverts for publications, posters and banners, conference and exhibition collateral, brochures, infographics, illustrations etc.

Digital: Advert & Corporate videos, motion graphics, presentations, email campaigns, landing pages, interactive content & dashboards, data visualisation etc

Social media marketing is one of the most personalised ways of communicating with your audience whether you are a B2C or a B2B brand. We offer full spectrum of social media marketing services starting with a social media audit which determines where you are vis-à-vis where you want to be. The audit leads to the creation of your social media strategy including defining goals, identifying audience, the platforms they are on, the message, brand voice and defining the mix of owned, earned, shared and paid media to be used.

Once the strategy is in place, we commence the execution starting with planning a calendar for social media activity, followed by conceptualisation and creation of various types of social media content, including paid campaigns.

We then continue with analysis of content performance through periodic reports and suggest tweaks to improve engagement. Once a campaign comes to an end, we provide a campaign retrospective including a summary of key learnings, successes, and recommended next steps for post-campaign continuity.