Brand Identity Design
A brand identity design project can be of several types. It may involve the development of a brand identity for a new company; or development of brand identity of a new line of products from an existing company. It could also involve the redesign of an existing brand identity of a company to meet new business developments or redesign of the brand identity of an existing product line.
- Brand identity development/ redesign projects would usually include one or several of the following activities:
- Study of the business, product, market, competition and audience for a new business or new line of products.
- Assessment and audit of an existing brand.
- Development of the brand strategy.
- Development of the brand story, narrative and the main message to be conveyed.
- Selection of a name for new business or new product line.
- Design of the brand language.
- Logo design.
- Creation of the brand guide.
- Business stationery design.
- Social media kit design.
- Design of company profile.
- Presentations design.
- Packaging design.
- Website Design.
- Designs for email marketing, social media and digital marketing.
- Designs for print and digital advertising.
- Merchandise design.
- Design of uniforms.
- Outlets and offices design.
Brand Identity Projects
